Data-driven digital methodologies that place a high value on goal-setting, data analysis, and testing and experimentation.
Predictions are communicated to meta/google to optimize ads against
Develop algorithms to project customer value to optimize bids for google adwords keywords. Pay for keywords based on return on ad spend (ROAS) rather than flat rates per click.
User level approach to measure incremental impact of each touchpoint along the consumer journey
Top down approach to quantify media spend impact by channel and campaign on any desired metrics. Bayesian hierarchical architecture.
Using machine learning we will target your creatives based on customer segmentation. Increase efficiency for conversion, follows or sales by spending on the right posts & stories, targeted to the consumers they will resonate most with.
Marketing spend in general, and brand spend in particular are notoriously difficult to measure impact. We use statistically paired geographic markets to set up a test and control, allowing us to compare long term effectiveness.
Deeply understand your business and find unique channels and tactics.
